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The Starbucks Experience

5 Principles for Turning Ordinary Into Extraordinary

By Joseph Michelli

(16)

| Hardcover | 9780071477840

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Book Description

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize empContinue

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

3 Reviews

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  • The best book I've ever read about finding ways to delight your customer, both locally and globally. Inspirational!

    Is this helpful?

    Adam J said on May 8, 2011 | Add your feedback

  • PR book...

    Starts well and it's interesting, but it becomes too similar to a PR release. Is it possible that Starbucks never did anything wrong and everything they tried has been successful?

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    Matteo said on Jun 24, 2010 | Add your feedback

Book Details

  • Rating:
    (16)
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  • English Books
  • Hardcover 208 Pages
  • Edition: 1
  • ISBN-10: 0071477845
  • ISBN-13: 9780071477840
  • Publisher: McGraw-Hill
  • Pub date: Sep 14, 2006
  • Dimensions: 1355 mm x 839 mm x 129 mm Just how big is that?
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ISBN Edition List Sale Seller
9780071477840 Hardcover $24.95 $17.96 bn.com
-- $24.95 ebooks.com
$24.95 $15.49 The Book Depository
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